Landing that star client

Sometimes clients can be more trouble than they are worth. Everyone in business goes after the big contract and it’s a great feeling when you land it. Do a great job and you can get repeat work, eventually turning the big contract into the Big Client. But wait a minute – is that what you really want? The answer will be ‘no’ in a surprising number of cases. The value of a big client will often depend on how big it [...]

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